Your Brand is the cornerstone of all your marketing efforts. Your brand strategy not only defines your venture’s story but also captures your core identity and clearly articulates its potential to the world. It lays down your *'purpose'* "why do you exist"?, your vision "what impact do you want to have on the world"?, your pillars "how will you achieve your goals"?, and your messaging "how do you communicate your story to the world"?. It’s about crafting a story that resonates with you, your values, your employees and customers - because without a story, there’s nothing to sell.
